I recently had some conversations with my friends. When they found out that I had ads and other things on my site, they started to berate me about commercializing my site, etc. I had to ask them if they had favorite site that went dark recently. They nodded to me, and I had to congratulate them on sticking to their principles even for their favorite site. As a result they could be proud of watching that site fail and burn. How do sites pay the freight, and what can a site’s readership do to keep their sites running after the break.
It seems nobody wants to pay for membership to a site that is not showing pornography, but somebody has to pay the freight. For this site It is a way to get my message of my training services out to the public, but that is not its sole purpose. I also want another revenue stream, and like it or not that site must pay its way in addition to allowing me to peddle my services.
How do sites pay their way if they cannot charge a membership fee? There are several ways, but let’s start at the beginning. Most beginning bloggers immediately get a Google Adsense account. Why? They are the biggest and Google makes it easy to begin. Other ad networks want you to have a certain amount of traffic before they will treat with you. The problem with this is that Google is a click throughad payment system. They only pay off on click throughs, and maybe a few cents for just showing the ad. The other reason for reticence is that Google pays off only when you make a $100 dollars. Until then they keep your money. I have both a pay per day and a pay per click ad network.
Some of my readers complain about these ads, but they don’t mind when they use the same networks to advertise their business. If you want to help your favorite web site, and don’t have the money, click on their click-through ads. For people using my website just your presence helps me make money, but you should give the click through ads a try. This is the most free way that I know of for readers of a website to support that website.
If you don’t want to support your favorite site by clicking on the ads, then see if the site has a donate button. This button will send you to someplace like Paypal, where you can make a direct donation to the website. If the website were a magazine you would be paying around $5 per month to purchase said magazine. Why not use that donation button and give $5 per month to the site? I recently brought back my donate button in the event people don’t want to click on a ad, or buy something.
A few sites have eBooks that they sell in order to pay the freight. If you want to support that site, try buying the eBook. I have an eBook for sale as well. It is a course designed to help people get up to speed with the Vi screen editor. This seems to be the most popular way people use to support my site.
The last way is to offer something physical for sale. On my site I use Amazon’s affiliate program to offer items that I think TechWarriors would like. I prefer this method of selling because I do not have to ship the product myself. People know that they are dealing with Amazon and feel safe. I like it because I make a referral fee off every sale made while the customer is dealing with Amazon for that session.
It costs money for a site. There are also the fees and expenses dealing with writing the content. Someone has to pay the freight to cover these expenses. It’s hard to make people pay for membership, so publishers have other ways. Support your favorite sites by clicking on their ads, buying their eBook, or donating to the site.
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