A lot of “so-called” Search Engine Optimization experts spout the drivel that you have to have the keywords meta tag in your pages. Well I know the answer and I will tell you and present proof that I am right after the break.
The answer is that the keywords meta tag will not help your search rankings in Google. The proof is here. This is the reason why. We have only ourselves and early bloggers to blame for this. Early on websites realized that if they wanted to be seen or get the top of the Google rank for a search they needed numbers of keywords and the best place to put that is in the Keywords Meta tag. This tag is located in the head section of your html. Google and the other search engines of the time caught on to this, and changed their web crawler’s code.
Will they return to using the Keywords Meta Tag as some time int eh future? Anything is possible, but I doubt it. I think a more “honest” way of putting the correct order of search engine rankings is to score the page based on the relevance to the actual query, and not to read any meta tag that can be manipulated to draw better search rankings.
What can I do? If you feel that they might go back you can still use those meta tags, but I don’t anymore, and I am doing that to loose some weight off my page’s size. The one thing that seems to help the most is to have a a correctly formatted sitemap file that the search engines can find. Even then the sitemap just makes sure that Google finds all the pages on your site and indexes them.
Is there anything I can do to increase my page rankings for certain topics? I think that if you have a tightly focused posting and use the phrases you want a high ranking on you will be ranked higher. Remember it is not the totality of your site, but each post that will be ranked for each search.
If you absolutely must be at the top of each search page, then start an adwords campaign, and bid the phrases you want making sure to be the higher bidder for the top rank.
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